When planning out social media posts, the 80/20 rule says that no more than 20 percent should specifically advertise products or services. The remainder of the posts should be industry related, but obviously promotional posts really should not be over utilized. Followers want real value rather than constant advertising, and if they do not get it, they are likely to leave your page.
Investing in Social Media Likes and Followers
There are numerous services you can pay to give you more likes and followers on social media pages. These likes usually come from artificial accounts. In fact, Facebook had at least 83 million bogus accounts in 2012. However, these artificial followers don’t engage with the account. This means less of your authentic fans will see your content.
Improperly Hijacking a Hashtag
Hashtags are an easy way for your brand to realize a bit of widespread attention on a trending topic. Of course, you must ensure that the hashtag actually makes sense on the post. Even more importantly, do not assume what a hashtag means.
In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They thought it was a fun and popular hashtag, but it was actually related to domestic violence. Do not make a similar mistake.
Posting Excessively About Brand
The social media 80/20 rule establishes that only 20 percent of a business’s posts should be direct advertising. The others should be related to the organization or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they’ll often unfollow a page.
Great social media marketing can take your small business to all new heights. If you are making any of the aforementioned errors, though, all of the effort in the world probably won’t repair the damage.