Regardless of how modest a local business’s social media reach is, they have all shared a few posts that “popped.” Relative to the other shares on the page, these posts seem to go viral. Unfortunately, many business owners only see these as one time success stories.
Reusing Old Content
Even small business owners that have nominal social media reach put out a few posts that really “pop.” These posts can seemingly go viral relative to the reach of other posts. It occurs much too often, though, that business owners simply move on after this success.
This is an error in judgment. Instead, wait a few weeks or months and post the content once again. It may not attain the same massive reach, but it will still likely perform better than other posts on your page.
Segment Email Index
A full 58 percent of clients prefer email marketing over other marketing touch points. This shows how rapid the strategy can be, but segmenting your email list can also do wonders.
Break up clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still quickly reaching the masses.
Supply Something Significant For Free
Everyone loves freebies, but small discounts or small promotional items will not build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner received a free three night vacation in an incredible mountain cabin.
By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of potential clients will suddenly appear. These prizes do not need to be in the vein of free vehicles, but make it something worth getting excited over.
There are no shortcuts to success, but there are simple marketing techniques that can be worth it. The previously mentioned are just a few, and any local business that can pull these off is definitely ahead of the game.