Many local company owners have never attended a trade show. Considering over four out of five trade show attendees have buying authority, though, this seems a tiny bit negligent in certain industries. Actually, trade shows can do a great deal more than show off a few products. If done right, they can be promotional gold.
Opens Up Time for Other Marketing
Maybe the best marketing benefit of trade shows is the added time it opens up for other marketing endeavors. Instead of contacting several suppliers and consumers and setting up individual appointments, you can show off your product or service to a variety of prospective buyers all in one place, at one time.
Builds a Level Playing Field
A local business owner who runs a restaurant probably won’t have the resources to run an advertisement during the Super Bowl. This means they may never compete with a chain like McDonald’s in that arena. When it comes to trade shows, however, every business enterprise, regardless of size, is on an equal playing field.
Whether your organization has invented a new product that is widely used in the region or is just starting out with a new service no one thought of before, you will get seen at a trade show just as often as the “big dogs.” Don’t sell yourself short, because at trade shows, you are in the big time.
Market to a Much larger Audience
Trade show customers are not just local professionals and B2B companies. In fact, one report revealed that 78% of attendees at a trade show traveled over 400 miles to get there. If you can impress them at the trade show, you can rest assured that they will open your merchandise up to a new market.
Attending trade shows isn’t for every small business owner, but in many industries, it can prove a massive marketing boost. Take the costs and rewards into consideration, and make the choice that is right for your business.