Local business owners need to do this too. If you are targeting millennials, know what they are trying to find. Additionally, location is vital. With a 10.6 percent growth in its millennial population in just four years, Washington DC would be perfect for businesses after the aforementioned demographic.
Create a Great Value Proposition
The 2016 primaries saw the emergence of the anti-establishment idea. Bernie Sanders presented himself as opposed to the status quo. This is even though he voted together with Hillary Clinton 93 percent of the time.
Sanders understood, however, that he needed a value proposition. This is true for local businesses as well. When marketing, you’ll want to point out the one thing that makes your business more special than the rest. Establish value, and then lead with it.
Always Gain Knowledge From Your Errors
This isn’t Hillary Clinton’s beginning at the rodeo. In 2008, she went up against Barack Obama in the primaries. Thanks to problems such as a lack of new ideas and overconfidence, however, she lost. She is making sure to never make the error with Sanders.
Every local business owner will make faults, but that doesn’t mean a certain strategy won’t work. Maybe the incorrect keywords were targeted. Maybe a great article was posted on social media at the wrong time. Look at these flaws and adjust
Recognize Your Audience
Donald Trump is amongst the most polarizing political figures in modern history. This has much to do with his abrasiveness, but Trump also understands that this is what his audience is looking for. A sizable portion of the GOP wants someone who is not afraid to say what he feels, and Trump gets that.
This is also necessary for businesses. If your key demographic is millennials, you must learn what they are looking for. Also, be certain that you’re opening in a good area. Since Washington DC saw a 10.6 percent explosion in millennial population over four years, it might be well suited for the aforementioned demographic.
Presidential primaries will always be a thrilling time in American politics. And if marketers can learn a thing or two in the process, it is all the better.