Investing in Social Media Followers
Acquiring Social Media Likes and Followers
There are numerous services you can pay to give you more likes and followers on social media pages. These likes usually come from fake accounts. In fact, Facebook had at least 83 million fake accounts in 2012. Regrettably, these artificial followers don’t engage with the account. This means fewer of your actual fans will see your content.
wrongly Hijacking a Hashtag
Hashtags are an easy way for your brand to realize a bit of widespread attention on a trending topic. Of course, you must ensure that the hashtag actually makes sense on the post. Even more essential, don’t assume what a hashtag means.
In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They thought it was a fun and popular hashtag, but it was actually related to domestic violence. Don’t make a similar mistake.
Posting Too Much About Brand
The social media 80/20 rule dictates that only 20 percent of a business’s posts should be direct marketing. The others should be related to the organization or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they will often unfollow a page.
Great social media marketing can take your local company to all new heights. If you are making any of the aforementioned slipups, though, all of the hard work in the world may not repair the damage.