There is no doubt that other advertising endeavors should be focused more heavily upon, but investing some work into real-time marketing can sincerely pay off. While it probably won’t work every time, it only takes one success to get noticed.
Ensure Some Connection to Company
It is easy to leap on a Twitter trend with a random advertising and marketing message, but this message must be relatable to what is taking place. What did Oreo and the Super Bowl have in common? Seemingly nothing, but they were still able to link both in a creative way. Strive for this.
Set Time Aside for Popular Events
While it would be great for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just isn’t feasible. After all, we have to participate in the offline world from time to time. There are certain events, though, that business owners should consider since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying up to the mark can pay off as well. Whether it is the Oscars or a huge local concert, people will be talking online. Coming up with smart ways to capitalize on this chatter is the mark of an effective real-time marketing expert.
Observe Industry Leaders
The best method to correctly engage in real-time marketing is to stay abreast of what is happening. Following industry leaders is an awesome way to do this. When preparing for large events like the Academy awards, though, it’s important to follow people associated with the event. This consists of presenters, hosts and even entertainment news sources.
While additional time should be spent on other marketing methods, preparing for and investing hours into real-time marketing can pay big dividends. Business owners are not guaranteed to knock one out of the park each time, but even one achievement can garner massive attention.