As an alternative for advertising at people, find creative ways to integrate a product into the content. For instance, use a company’s pottery while showcasing a recipe. Lessons can also be garnered from one Google Earth ad, which advertised their service as bringing a family together again but made the service second in relevance to the story. It is simply critical to market without the appearance of marketing.
Making Videos For Too Long
This tip doesn’t apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it does not speedily engage them. Adding a lot of time to this only increases the chances they will look away.
Focusing Too Much on the Sales
The main goal of video marketing is to bring in new customers, but it is imperative that you not make this so obvious. People are not going to be attracted to videos that equate to nothing more than several minutes of an advertisement. They want practical content.
Instead of making a long ad, try to insert the product into useful content. Explain an awesome recipe while highlighting the use of branded pottery. Take a lesson from Google Earth, who made an ad that merely showed how their product brought a family back together. In reality, find a way to advertise without directly advertising.
Upload Across Websites
While YouTube might be the industry icon for online videos, it does not hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to several platforms increases backlinks to the main site and adds to the likelihood a video will get seen. And consequently, this is the actual goal, right?
Online video is definitely one of the most useful content marketing tools out there. This only remains true, though, if you utilize the tool properly. Thankfully, half of this battle is just evading mistakes like the aforementioned.