There are a bunch of advantages to be gained from using Facebook Instant Articles instead of traditional blogs. While you shouldn’t jump into this without first thinking it out, failing to consider the tool’s use would be folly.
Furthermore, you can have Facebook insert ads itself and you will still get a major portion of the earned revenue. Instant Articles will also make certain that the ads are not “above the fold,” and this will ensure consumers aren’t immediately hit with an ad upon clicking your content.
Some companies use ads in their articles to get additional earnings from third parties. If this is the situation, Facebook still allows the ads and will let you keep all revenue.
Revenue Just From Clicks
This is essential because over 40% of consumers will abandon a page if it takes longer than three seconds to load. Usually, the previously mentioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged.
Facebook Instant Articles allow users to view your content right inside of the Facebook app. By doing this, your articles will load much faster than if they had to load outside of the app. Actually, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.
Consumers Will Remain Engaged
If you are already publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are agreeable with the most common analytics tools out there. Additionally, Facebook also offers their own user behavior analytics for Instant Article publishers.
Improved Analytics Chances
Local company owners often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users would not actually visit the company’s website.
While this may seem counterintuitive to a budding entrepreneur, this new social media device could actually be advantageous.