Online marketing is an essential aspect of making local companies successful. This does not mean, however, that offline marketing isn’t vital. Even in a world of DVRs, for example, television promotions can still serve a promotional purpose. While there are downsides to advertising in this way, the garnered rewards often make them worth it.
Gives the Brand Personality
People want to hook up with a brand, and a tv ad gives local business owners the chance to do this. Make the advertisement personable. After all, research has shown that brands that build a connection with consumers can successfully charge more than their competitors. Work towards making a bond, through emotion or humor, with television viewers.
Television Advertising campaigns Target Specific Audiences
On Facebook, local business owners can target their ads based on locale, age, gender and even passions. Fortunately, television promotions can accomplish this as well. Have you ever observed that politicians often pay for tv spots during debates? It isn’t really by coincidence.
Based on your product or target group, you can place a television ad exactly where it should be. Advertising a haunted house event? Position it during a zombie show. Need more customers at an antique shop? How about an ad during an American Pickers style show?
Tv Ads Reach the Masses
Even though individuals are spending insane periods of time online, they still enjoy watching tv. In fact, the average American watches five hours of TV every single day. This means you have a huge audience, and since many are watching live, they are all but captive to your message.
While DVRs and Netflix may have minimized the effectiveness of television advertisements, they haven’t erased it entirely. As long as the expenses do not outweigh the benefits and you use smart marketing approaches, tv promotions can be as valuable a marketing tool as anything else.