Online marketing is an important aspect of making local companies successful. That doesn’t mean, however, that offline marketing isn’t crucial. Even in a world of DVRs, for instance, television advertising campaigns can still serve a promotional purpose. While there are downfalls to advertising in this way, the garnered perks often make them more than worth it.
Gives the Brand Identity
People want to connect with a brand, and a tv ad gives local companies the chance to do this. Make the ad personable. After all, research has shown that brands that build a connection with consumers can successfully charge more than their rivals. Work towards making a bond, through emotion or laughter, with television viewers.
Television Advertisements Target Specific Audiences
On Facebook, small business owners can target their advertisements based on locale, age, gender and even likes and dislikes. Fortunately, tv promotions can accomplish this at the same time. Have you ever observed that politicians often pay for tv spots during debates? It isn’t really by coincidence.
Based on your product or target market, you can place a television ad exactly where it needs to be. Advertising a haunted house attraction? Place it during a zombie show. Seeking more customers at an antique shop? How about a commercial during an American Pickers style show?
Tv Commercials Reach the Masses
Even though individuals are spending insane amounts of time online, they still enjoy watching television. In fact, the average American watches five hours of TV every single day. This means you have a big audience, and since many are watching live, they are all but captive to your message.
While DVRs and Netflix may have minimized the effectiveness of television advertising campaigns, they have not erased it entirely. As long as the expenses do not outweigh the benefits and you use smart marketing approaches, television ads can be as successful a marketing tool as anything else.