Although not a steadfast rule, the vast majority of online videos you create should stay under 90 seconds. The fact that 20% of clients click out of a video if it does not snag their attention in 10 seconds proves this. After all, the more time a video goes on, the much more likely people are to start getting bored.
Making Videos For Too Long
This rule of thumb does not apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it does not quickly engage them. Adding a lot of time to this only increases the chances they will look away.
Centering Too Much on the Sale
The absolute goal of video marketing is to bring in new business, but it is crucial that you not make this so obvious. People are not going to be enthusiastic about videos that equate to nothing more than several minutes of an advertisement. They want beneficial content.
Instead of making a long ad, find ways to insert the product into useful content. Explain an awesome recipe while highlighting the use of branded pottery. Take a lesson from Google Earth, who made an ad that merely showed how their product brought a family back together. In essence, find a way to advertise without directly advertising.
Upload Across Websites
While YouTube might be the industry giant for online videos, it does not hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to numerous platforms increases backlinks to the main site and enhances the likelihood a video will get seen. And in the end, this is the actual goal, right?
Online video is easily one of the most valuable content marketing tools out there. This only remains true, though, if you work with the tool effectively. Thankfully, half of this battle is just staying away from mistakes like the aforementioned.