Over 75% of business-to-consumer companies use content marketing as a strategy. In 2016, most businesses will actually increase their content marketing spending budgets. That is your queue to do the same, because this is the only way you will keep up with the competition.
Make Page Mobile-Friendly
If your site isn’t already mobile-friendly, it is time to make the switch. Consumers are progressively using the web on smart devices, and many surf the web on these solely. Thankfully, it is no longer expensive to make this very important change. Low-cost resources like Mofuse, Wirenode and Mobify can easily change your site into a mobile-friendly oasis.
Devote More into Content Marketing
Even the tiniest of businesses can use content creation sites to get relatively low-priced blogs and articles. In addition, you can make your own content if your writing skills are up to par or you have a tripod and camera. Content marketing has always been a potentially inexpensive option, but in 2016, it is important for anyone hoping to save a buck.
Over three-quarters of companies that cater to consumers now utilize content marketing. In fact, the majority of organizations say they will increase spending in the area. This means it is time to invest in this budget-friendly marketing tactic, because it is where you will be competing with other businesses.
Use Marketing Automation
There are a variety of marketing approaches that require a substantial investment. Certain marketing automation tools, though, don’t need to fall into this category. Tools like Hootsuite allow you to schedule social media posts far beforehand, so you don’t need someone available throughout the day to update posts. And since less than 10% of your levels of competition are using automation, you will have a distinctive advantage in 2016.
There are a huge selection of marketing tactics for those on a budget. By utilizing the ones that are trending for 2016, though, you will be ahead of the marketing game while still conserving money.