Put Extra into Content Marketing
Make Web page Mobile-Friendly
If your website isn’t already mobile-friendly, it is time to make the switch. Consumers are increasingly using the internet on smart devices, and many surf the web on these exclusively. Thankfully, it is no longer expensive to make this necessary change. Low-cost equipment like Mofuse, Wirenode and Mobify can easily change your site into a mobile-friendly oasis.
Commit More into Content Marketing
Even the smallest of companies can use content creation sites to get relatively low-priced blogs and articles. In addition, you may create your own content if your writing skills are up to par or you have a tripod and camera. Content marketing always has been a potentially inexpensive option, but in 2016, it is important for anyone hoping to save a buck.
Over three-quarters of businesses that cater to consumers now utilize content marketing. In reality, the majority of companies say they will increase spending in the area. This means it is time to invest in this budget-friendly marketing approach, because it is where you will be rivaling others.
Use Marketing Automation
There are a variety of marketing approaches that require a substantial investment. Certain marketing automation tools, though, don’t need to fall into this category. Tools like Hootsuite allow you to schedule social media posts far beforehand, so you don’t need someone available throughout the day to update posts. And since less than 10% of your competition is using automation, you will have a distinct advantage in 2016.
There are quite a few marketing tricks for those on a budget. By utilizing the ones that are trending for 2016, though, you will be ahead of the marketing game while still saving cash.