The internet and cell phones allow instantaneous messages, but getting the word out was once more challenging. The swift riders being employed by Genghis Khan, in particular, were once one of the swiftest communication methods that invariably led to his success.
Rapid Response to Real World Events
Today, we can send a note to someone instantaneously, but this has not long been the case. In fact, Genghis Khan’s swift riders were the most handy method of sending messages for a while, and that is what made the conqueror so powerful.
Small businesses need to recognize how significant it is to have swift reactions to what is going on as well. This means constantly following social media channels to offer swift responses to consumer questions. Also, taking advantage of real-time events, especially trending topics, to market has paid off big for some businesses.
Learn Thine Foe
The Ancient Romans were so effective in part because they used scouts and spies to gain information on their enemies. Ensure you are doing the same with your competing firms. Tools like BuzzSumo can show you their most desired social media posts, and monitoring their content and sales practices can go very far in helping you craft ideal marketing responses.
Bad Marketing Due to Limited Methods is a Misconception
Sun Tzu was a powerful Chinese general born in 544 BC, and he produced The Art of War, which has driven military strategy to this day. One lesson from Sun Tzu went, “There are not more than five primary colors, yet when combined, they produce more hues than can ever be seen.”
This lesson is vital to local marketers. Limited assets do not excuse second-rate advertising. With the availability of tools at your disposal, ranging from social media to email marketing, cost should never hold you back.
Those who do not learn from history are doomed to do it again. Fortuitously for marketers, history can show you exactly the proper way to handle your local business’s marketing.