Showcase Offline Occasions on the Net
Generate Offline Events, Advertise Them Online
Creating and hosting a celebration is a fast way to get potential customers in the door. Regardless if you are offering a free class or simply hosting a networking event for local industry professionals, the extra name recognition will certainly be beneficial.
You must do more advertising and marketing, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” mention the event on all of your social media, employ blogs to let individuals know how to prepare and even drop a few dollars on promoting the big event via social media.
Bring Word-of-Mouth to the Online Realm
Many organizations get a lot of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron talking to one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Delighted people are a substantial tool both on and offline.
Use Calls to Action Offline to generate Traffic Online
Calls to action are usually connected to online videos and blogs. The truth is, these calls work with offline classic marketing too. From TV commercials to billboards, tell people to see your social media pages or website. Of course, a bit of incentive in these calls goes quite a distance, but it is worth it to acquire new clients.
No marketing plan proves productive with one strategy. Due to this, you need to take advantage of marketing both on and offline to garner success.