Organic reach can take some time, so even though search engine optimization is imperative, you must take other proactive measures. This is why you should employ other marketing platforms to get the blog noticed.
Rethink Keyword Usage
While a bookstore would be careless to not use “bookstore” as a keyword, it is essential to remember the competition for such a common term. Instead, local business owners should put a heavy focus on long tail keywords.
Instead of just “bookstore,” the firm should use “book stores in Atlanta ga,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where common speech is used in search, thanks to Siri, and local marketing is important.
Generate Guest Posts
It can often be difficult for a company to get its content seen on a large scale, but this is easier if they create guest blogs. Take your best content and submit it to industry leading blogs that approve guest posts. While the industry blog will get the majority of the traffic, it will undoubtedly bring a substantial amount your way as well.
Use Other Marketing Tools to Promote Blogs
While emphasizing strong seo strategies will help your blog get noticed, it is important to remember that organic reach can take time. This makes promoting your blog on other platforms fundamental.
Whenever you put up a new post, share it instantly to social media. Take your time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the various tools already at your disposal.
Statistics show that you are 13 times more likely to see a favourable roi if you prioritize blogging. With these types of numbers, it is obvious that blogging is a key marketing tactic. And if you can get the word out with the aforementioned practices, taking the time to jot down a blog can really pay off.