There are promoters out there who predict press releases will go the way of the dinosaurs every time new technology is on the market. This has continuously demonstrated to not be the case. You should not put out a press release for simple announcements, but if something big is taking place, you have a great marketing tool at your disposal. This is only true, though, if you know this recommendation.
Target on Seo
Having a good headline and injecting quotes can make a press release terrific, but this will be for naught if you don’t include SEO techniques. After all, over one half of Americans use the web as their main news source. This means your press release should integrate suitable keywords without seeming forced. Not only will this help people find your press release easier, it will build upon your site’s search engine results position.
Quickly Get Down to Brass Tacks
When you’re posting an essay or term paper in school, it is okay to have a great lead in and build up to your point. This is not really the case in press releases. You will need to immediately get to the point. Reporters are busy people, and you want to promptly get their attention. If you fail in this undertaking, your press release may just end up published as-is and have no media follow-up whatsoever.
Ensure that it stays to a Page
Again, reporters are fast paced people. This means they may not be likely to sit down and read an excessively long press release. Always keep your press releases beneath a page when possible. This will boost the likelihood of reporters paying attention and also force you to give attention to only the main points of your announcement. This does not mean, though, that you cannot include links and information on where to learn more.
Press releases might appear to be relics of a time long gone, but they have not become irrelevant. The ultimate way to utilize them has simply evolved. You should use every advertising device at your disposal, and press releases are a tried and true method.